Japanese Tea is known for its diverse and refined flavour profiles, including the toasty notes of Genmaicha, floral Gyokuro, roasted Hojicha, creamy Matcha, and vegetal Sencha and Shincha, each delivering something entirely unique. A wonderful tea category to explore for newcomers and connoisseurs alike.
Everything you need to know for a perfect cup, in one place.
AVANTCHA offers an exquisite selection of Japanese teas, including Matcha, Sencha, Gyokuro, Genmaicha, and Hojicha, sourced from renowned regions such as Uji and Kagoshima, known for their superior quality and freshness.
AVANTCHA’s Japanese teas are sourced from sustainably managed tea gardens, either organically certified or cultivated under the brand’s own Natural Farming standard. Both approaches avoid the use of chemical additives and support soil health and biodiversity. With gentle processing and fair partnerships with local producers, AVANTCHA ensures exceptional quality with a minimal environmental impact.
Premium Japanese tea stands out for its fresh, umami-rich flavour with sweet, grassy undertones and a smooth, balanced texture. Its distinct taste comes from leaf steaming and shade-growing, which enhance chlorophyll and depth.
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