The World of Matcha

Why AVANTCHA Matcha

Authentic Japanese origin
Diverse cultivars & regions for a full-spectrum flavour journey
Traditional stone milling for exceptional texture and taste
Cold-stored & airtight packed for peak freshness
Sourced directly from Japan's finest producers
Organic & Naturally Farmed
Reliable, trusted, and traceable systems built to withstand demand

Matcha Ceremonial Grade Kagoshima Natural Farming 200g

CHF 66.30 CHF 78.00

CHF 66.30 CHF 78.00
Organic Matcha Ceremonial Grade Fuji 30g

CHF 36.13 CHF 42.50

CHF 36.13 CHF 42.50
Matcha Ceremonial Grade Yame - Yabukita 30g

CHF 33.58 CHF 39.50

CHF 33.58 CHF 39.50
Matcha Ceremonial Grade Yame - Yabukita 100g

CHF 56.10 CHF 66.00

CHF 56.10 CHF 66.00

Authentic Japanese Origin

Sourced directly from tea gardens in Japan for unmatched purity and heritage.

Packed Fresh With Nitrogen

Sealed with cutting-edge technology to preserve freshness and enhance flavour.

No Fillers, No Sugar

Enjoy the true essence of Matcha with our all-natural, unadulterated products.

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Ceremonial Matcha Gift Set

The Essential Gift for Matcha Lovers: A Bestseller

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Organic Hojicha

Deeply Nutty & Rich

Love Matcha? We think you'll love Organic Hojicha powder too. Plus, it has less caffeine, making it ideal for later in the day. Made from the roasted stems of tea leaves, the flavour is deeply roasted with notes of nut, malt, coffee and chocolate.

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Understanding Quality, Cultivars and Real Matcha

Matcha has moved from the tea room into daily life, yet few have tasted authentic, craft-produced Matcha. Global demand is rising—projected to reach USD 7.43 billion by 2030—but much of what’s sold today is just powdered green tea, lacking the shading, milling, and storage that define true Matcha.

To preserve the craft, the industry must be more precise, transparent, and honest about quality.

Read On

Understanding Matcha Cultivars

Matcha & The Art of Whisking

4 Ways to Prepare Matcha

How to Make Matcha Latte

Love Matcha? We think you'll love Organic Hojicha powder too. Plus, it has less caffeine, making it ideal for later in the day. Made from the roasted stems of tea leaves, the flavour is deeply roasted with notes of nut, malt, coffee and chocolate.

Matcha Accessories

Elevate your Matcha experience with our curated collection of essential accessories, designed to bring out the best in every cup.

Matcha Recipes

Matcha is such a wonderfully versatile ingredient and we’re always looking for new ways to play with this amazing Japanese green tea powder. Below are a few inspiring suggestions, though don’t forget to head to our blog where we add ideas and recipes regularly.

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Matcha Pancakes

Matcha Bubble Tea

Matcha Pina Colada

Are You a Business Looking for a Matcha Supplier?

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Frequent Asked Questions

What is matcha?

Matcha is a finely ground powder made from shade-grown green tea leaves. The whole leaf is consumed, resulting in a concentrated flavour and composition.

What defines high-quality matcha?

Balance. A smooth, umami-led profile with natural sweetness, fine texture and a vibrant green colour. This is shaped by cultivar, shading, harvest timing and precise processing, not grade labels alone.

Why is matcha so green?

Shading the tea plants before harvest increases chlorophyll and amino acids. This deepens colour and develops the rounded, savoury character associated with refined matcha.

Does matcha contain caffeine?

Yes. Matcha contains caffeine, moderated by naturally occurring L-theanine. The result is a more stable, sustained energy release compared to coffee.

Why can matcha taste bitter?

Bitterness is usually a result of lower-quality material, overly hot water, or incorrect proportions. Well-produced matcha should be smooth and balanced, not harsh.

How should matcha be prepared?

Whisk with hot, not boiling, water until smooth. Sifting beforehand improves texture. The method is simple, but precision matters.

How should matcha be stored?

Matcha is highly sensitive to air, light and heat. AVANTCHA matcha is nitrogen-sealed and stored in temperature-controlled conditions to protect freshness. Once opened, keep airtight and cool, and consume promptly.

Is all matcha the same?

No. Differences in cultivar, origin, farming approach and post-harvest handling significantly affect flavour and texture. Colour or price alone do not define quality.